Digital Marketing & Performance:
- Assist in coordinating and managing digital campaigns across various channels, including websites, eDM, SEO/SEM, display advertising, and social media platforms (LinkedIn, YouTube) to maximise campaign effectiveness.
- Prepare regular reports and campaign-based reviews under supervisor guidance, tracking effectiveness and measuring key performance metrics to identify areas for improvement.
- Organise marketing assets systematically and regularly to ensure ease of access for internal teams and external stakeholders.
- Provide data entry and content management support for marketing backend systems and tools.
- Under supervisor guidance, conduct market and competitor research to identify industry trends, benchmark best practices, and analyse target audience preferences.
Marketing Communications & Administration:
- Support the Assistant Marketing Manager in executing online and offline marketing campaigns aligned with the company’s business objectives.
- Coordinate with cross-functional teams to develop marketing initiatives and support the production of promotional materials in line with brand guidelines.
- Support overseas exhibitions and trade shows, including liaising with exhibitors and suppliers, assisting with logistics arrangements, and providing operational support before and after events.
- Liaise with vendors, printing agencies, and internal creative resources to ensure timely production and distribution of marketing collateral.
- Work closely with internal and external stakeholders to maintain quality and brand consistency across all deliverables.
- Handle administrative and ad-hoc marketing duties as assigned.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of hands-on marketing or agency experience, with exposure to digital marketing and content creation.
- Familiarity with LinkedIn, SEO/SEM, email campaigns, CRM tools, and Google Ads.
- Experience with website backend systems and CMS is highly preferred.
- Proficiency in Microsoft Office (PowerPoint, Excel) and digital marketing analytics tools (e.g., Google Analytics (GA4), LinkedIn analytics).
- Basic understanding of AI technologies and their application in marketing, such as AI-driven analytics, content creation, or automation, would be an advantage.
- Good organisational and coordination skills, with the ability to manage multiple projects and meet deadlines.
- Strong analytical and attention-to-detail mindset, able to manage processes effectively.
- Creative, open-minded, and keen to explore new marketing trends and technologies.
- A good team player with a proactive, self-motivated attitude and able to work independently.
- Good command of written and spoken English and Chinese.
Interested parties please send e-mail to recruitment@gahealth.com with full resume